If you are running your own business, you might be responsible for a lot. Apart from ensuring that your business is running smoothly, you are responsible for offering your product or service, marketing the brand, hiring employees, and doing everything that your business requires.
However, among a business’s most crucial elements is marketing. Direct mail marketing is an assertive form of promotion where the company reaches out to its target market directly. It is highly beneficial if you add it to your marketing campaign. Here, we are going to discuss the top innovative ways to use direct mail printing for your business.
Offer Discounts
One of the most common and effective choices for direct mail marketing printing is to send out information about specials and discounts. It means one of two things- first, you could be sending out direct mail while there is a sale coming up.
Also, you can send out coupons for the services that are exclusive to the direct mail campaign. It’s a good way to measure its response rate and ROI since you will know when the customer is redeeming the discount.
Offer Reminders
Reminders are an affordable way to make sure you stay top-of-mind. So, you can use direct mail postcards as reminders for upcoming events- for instance, a realtor can announce an open house. You can call attention to deadlines, grand openings, or appointments. A good example of such postcards is a letter from a dentist about your annual check-up.
Send Out Samples
Apart from sending out discounts, you can send out samples to your target customers. Surely, you should do this if you have enough money in your budget for expenses. It might not be the ideal technique to use for your first campaign, but after you have an idea about the response rates.
In case you can swing it, samples are an excellent way to attract new customers who do not want to pay money for trying out your products. Moreover, if you have new products, samples are an excellent way to introduce your customers to your new products.
Use QR Codes
You can connect the mail campaigns to your digital marketing efforts using QR codes. They are simple barcodes, which are easier to print on a piece of mail and can be scanned using a smartphone.
A QR and one scan can be personalized to take your customers anywhere you want. For instance, you can design QR codes for taking your customers to a certain landing page. Most are familiar with QR codes. So, their presence in the mail will be self-explanatory and easier to follow.
Share Announcements
You can use direct mail postcard printing and mailing for delivering company announcements. It keeps your customers updated on new developments, such as new contact information, different hours, new products, and more.
Add Texture
If someone goes through the mail they have received, the last thing you want for your mail is to be tossed or disregarded immediately as junk. The best way to fight this is to make the direct mail more attractive than the rest.
There are certain ways to do this, but one of the most convenient ways is to add texture to your mail. For instance, you can use embossed lettering for making it stand out when a customer gets a handful of newspapers or letters.
Track Personalized URLs
A great way to track how well the direct mail postcards are working is to use customized URLs. Just as URL codes, they are digital extensions of the message you want to convey. URLs are going to lead your customers to your site in a way that will leave a footprint that’s trackable. You can easily see how many customers respond to the direct mail campaign by checking the status of the page.
Wow, with Video In-Print
There are video in-print techniques. It is a great idea since it eliminates the middleman by directly adding a video player to the mail. At present, this might be a little expensive, but keep an eye on them.
If you are running your own business, you might be responsible for a lot. Apart from ensuring that your business is running smoothly, you are responsible for offering your product or service, marketing the brand, hiring employees, and doing everything that your business requires.
But among a business’s most crucial elements is marketing. Direct mail marketing is an assertive form of promotion where the company reaches out to its target market directly. It is highly beneficial if you add it to your marketing campaign. Here, we are going to discuss the top innovative ways to use direct mail printing for your business.
